Subway has revealed a new logo and symbol, to be used in all restaurants in early 2017. The logo has more in common with the sandwich restaurant’s original 1968 logo, pictured here. The new logo gives the brand “a fresh, contemporary look”, “optimized to live and work across all channels.” The icon “distills the arrows into a simple mark,” which will work perfectly on any Social Media Platform. What are your thoughts on the…
Graphic Design
Graphic design is the process of visual communication, and problem-solving through the correct use of typography, space, image and color. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used interchangeably with these due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts, and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated. Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers, and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes, and color which unify the piece.
The Importance of a Professional Graphic Designer
Think of some of the most famous brands you know. What makes them stand out? Perhaps it’s the eye catching graphics, or the well designed advertisements, or maybe the bold packaging? Whatever it was that stood out to you was the work of a professional designer. Let’s look at Apple for example. They are known for their modern design, with lots of white space. Or there is Nike, that uses captivating imagery and captions that…
Instagram unveils new logo, but it’s not the image of perfection.
Instagram has released an update that included a complete makeover of their branding. If you haven’t seen it yet, and you have the app, give it an update. The photo-sharing app has changed its interface to a black-and-white design, but more shockingly, it has changed its classic logo!
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